About Us
Earthy started with a bad night, like most honest stories about self-care products probably do.
Specifically: an inbox still open past midnight, a show half-watched because a phone kept lighting up next to it. The sense that today - like most days - never really ended. Everything just got interrupted into tomorrow. Sadly, we weren't the only ones. Almost everyone we asked described some version of the same thing: a life where one day flows into the next, a life that leaves no real room for inner peace, health, or anything resembling a ritual. Not because anyone chose (or preferred) it that way, but because nothing in a day ever volunteers to be the thing you skip.
A thing we were leaving out, was something vital - magnesium. It is involved in over 300 biochemical reactions in the body and deserves our attention. Friends who used existing products kept bringing it up for the same three things: sleep, soreness, a mind that wouldn't quiet down.
So we bought every spray we could find. But almost all of them turned out to be a disappointment: basic magnesium, diluted until there was barely anything left to actually feel.
That's what motivated us to look properly instead of settling. After searching for months we found it: ultra pure magnesium chloride from ancient seabeds of the Dead Sea in Jordan, and clean, alkaline water from 110 metres under the Lammermuir Hills in Scotland, filtered naturally through ancient rock on the way up. It is simple but was not easy. Driven by a passion for natural remedies and a commitment to sustainability, Earthy was born and our spray along with it.
We are still exactly the small operation that started all this. There are no shareholders who control us. The only people who matter to us are those who care and actually use the product - hopefully you, reading this. This means the next thing we make gets decided the same way, by listening rather than guessing. If there's something you wish existed, please tell us. It might be the reason our next product gets made.
Join us in embracing the natural power of magnesium and rediscovering the joy of holistic living.
Welcome to the Earthy family.